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2017 Michigan Grape & Wine Conference logo

2017 Michigan Grape & Wine Conference

February 22-24, 2017

Grand Traverse Resort, Acme

Join more than 200 members of Michigan's wine industry for this annual conference, featuring educational sessions on grape and wine production, business management, sales and marketing.

To make your hotel reservation at the Grand Traverse Resort:
Online: www.grandtraverseresort.com; enter Promo Code MGW0217
By phone: 800-968-7352; reference the Michigan Grape and Wine Conference
Conference rate: $109 per night, plus $11.95 per night resort fee, plus tax

2017 Sponsor and Exhibitor information available soon!

Conference registration and agenda will be available in December, 2016

2016 Michigan Grape & Wine Conference

Radisson Plaza Hotel, Kalamazoo

2016 Presentations
Sensory Evaluation: Blends for the Future of Michigan
The Evolution of V. Vinifera Wine Color From Berry to Bottle
A Perspective on Filter Cartridge Issues
Getting Down and Dirty with Vineyard Soils
Grapes, Wine, Balance and Soil Health
Investigation of New Grape Varieties
Music Licensing and Small Business
Newcomers' Industry Overview
DTC and ShipCompliant: You Have a Plan
Tasting Great Wine Before the First Glass
Wine Filtration: Myth, Reality and Practical Applications
2015 Winter Injury Survey Results

2016 Conference Agenda and Fees

2016 Sponsor & Exhibitor Opportunities (PDF)

2016 Sponsors and Exhibitors

2016 Key Speakers

Larry Bell
Bell's Brewery

Kalamazoo "entreprenuer-extraordinaire" Larry Bell will share his insights on entrepreneurship and sustainability that have contributed to the phenomenal growth of his company, Bell's Brewery.

Larry's business was incorporated in 1983 as the Kalamazoo Brewing Company, Inc., a home-brewing supply shop. In 1985, with a quest for better beer and a 15-gallon soup kettle, the company began to sell its own beer, producing 135 barrels in its first year. Larry and his staff of 9 employees bottled and delivered all of the beer to market for the company's first four years. By 1989, Bell's was shipping more than 500 barrels annually and assigned its first wholesaler to further establish itself across the state of Michigan. In 1993, Bell's became the first Michigan brewery to open an onsite pub.

The Kalamazoo Brewing Company changed their name to Bell's Brewery, Inc. in 2005, reflecting the name by which most people refer to the brewery. Bell's brewery operations currently employ more than 400 people over a 22-state area.

Craig Root
Consultant, Craig Root & Associates

Craig has over 30 years experience working with tasting rooms: first, as a staff member and successful manager, then 18 years as a consultant. As a consultant, he has helped create more than 85 tasting rooms and 150 wine clubs all over the U.S. He has analyzed dozens of operations, and still works one day per month in a busy tasting room in order to stay in touch with the public and the work. He is the only person who teaches Tasting Room Design and Management at UC Davis. Visit www.craigroot.com for more information.

Michael Moyer
Director of Enology and Viticulture, Lake Michigan College

Michael Moyer has 15 years of commercial winemaking experience, and holds a Master of Science in Viticulture and Enology from the University of California, Davis. He comes to Michigan most recently from Figgins Family Wine Estates in Walla Walla Washington. Prior to that, Moyer worked as Instructor of Wine Science and Winemaker for College Cellars of Walla Walla. He has gained additional industry experience in Amador, Napa and Sonoma counties, as well as the Willamette Valley.

Cris Lemay
Graver Technologies

Cris Lemay is the Product and Applications Manager for Graver Technologies Liquid Filtration group in Glasgow, DE. With an undergraduate degree in biology and graduate work in microbiology and protein chemistry, he has 30 years working in the microfiltration industry in laboratory, product management and sales positions for several leading filtration companies. Current focus is on microfiltration cartridge applications in food and beverage, healthcare and microelectronics markets.

Dr. Ron Perry
Professor, Department of Horticulture, Michigan State University

Dr. Perry grew up in a fruit orchard operation in the Santa Clara Valley of California and received his BS in Fruit Science at Cal Poly and a Masters and PhD in Horticulture at Texas A&M. His work began at MSU in 1980 where he focused on rootstocks, soils and high density systems for tree fruit. He served on the Michigan Grape and Wine Industry Council during his 7 year tenure as Chairperson of the Department of Horticulture at MSU. His current research and extension responsibilities are in Orchard and Vineyard Technology. He also serves as an advisor on the USDA sponsored Northern Grapes Project. He serves and has served as a judge in wine competitions in the region. He also served as Chairperson of the Department of Horticulture from 2000-2007.

Thank You to our Generous Sponsors...

Dinner and Keynote Speaker Sponsor

Maxi Container logo


Reserve Sponsors

Brick Packaging logo


The Grapevine Magazine logo


Vintage Sponsors

5 Lakes Energy logo


GreenStone Farm Credit Services logo





Conference Planning Committee:

Brad Baughman, Michigan State University
Dean Bender, Lawton Ridge Winery
Joanne Davidhizar, Michigan State University
Lorri Hathaway, Leelanau Peninsula Wine Trail
Brian Lillie, Chateau Chantal
Nancie Oxley, St. Julian Winery
Tom Petzold, Old Mission Peninsula wine grape grower
Dr. Paolo Sabbatini, Michigan State University
Robin Usborne, East of Eden Vineyards

Michigan Grape & Wine Industry Council Staff:
Karel Bush, Sherri Goodreau, Jenelle Jagmin

Event Planning Service Provider:
Meeting Coordinators, Inc.